Drive more Google search leads. Maximise leads & ROI with our PPC agency in Newcastle. Expert Google Ads management, targeted campaigns, and transparent results for local businesses.
Trusted by local businesses
Average client relationship: 1 year, 9 months and counting
We don't set and forget. Every campaign is actively managed, tested, and refined to squeeze maximum ROI from every pound you spend. You'll see exactly where your budget goes and what it delivers.
We're a certified Google Partner, which means we've met Google's requirements for ad spend management, certifications, and performance. This gives you confidence that your campaigns are managed by qualified professionals.
We utilise the power of AI along with commercial grade software and a distributed workforce. This gives us a unique competitive edge. The more efficient our costs get, the cheaper our services become, without affecting the quality of our work.
Partnering with our PPC agency gives you an inside look at your competitors' ad strategies across Newcastle and beyond. Our system keeps a close watch on their bids, ad copy, and keywords, while identifying weaknesses we can exploit.
We're based in North Tyneside and only work with businesses in Newcastle and the North East. This gives you a local point of contact for calls and in-person meetings. We understand the local market and how people in the North East search.
Unlike SEO, PPC delivers results quickly. We can have your campaigns live and generating leads within days. Our software stack includes advanced bid management tools to help optimise faster than our competitors.
We show you exactly where your budget is going, which keywords are converting, and what your cost per lead is. Each month you'll see clear performance data. If it's not working, we've got nowhere to hide.
Before we launch any campaigns, we conduct an audit of your existing Google Ads account (if you have one). This includes reviewing your campaign structure, keyword selection, ad copy, landing pages, targeting settings, and conversion tracking. The goal is to identify areas of improvement, missed opportunities, and potential inefficiencies.
We conduct thorough keyword research to identify relevant terms and phrases that align with your business goals. Organise them into relevant ad groups for better targeting and ad relevance. Choose the appropriate match types based on your goals. Create a campaign structure that aligns with your products/services or customer journey.
We write compelling and engaging ad copy for your Google Ads, focusing on value propositions, strong calls to action, and targeted keywords. Always create multiple ad variations within an ad group to test performance and optimise over time. Ensure the landing pages are relevant to the ad content, providing a seamless user experience.
We set up conversion tracking to monitor important actions like form submissions, purchases, and phone calls. This data is crucial for optimising your campaigns. Link your Google Ads account to Google Analytics to track user behaviour on your website and gain insights into how visitors interact with your ads and landing pages.
We regularly monitor campaign performance, adjusting bids, keywords, and targeting based on data. Use A/B testing to refine ad copy and landing pages. Optimise for return on investment by reviewing metrics like Cost-Per-Click, Quality Score, Click-Through Rate, and conversion rates. Provide monthly performance reports to assess the impact and identify further areas for improvement.
Working with Tyneside Marketing has been excellent. From start to finish Jeremy has been able to guide and advise me through the whole process.
Google Ads benefits all businesses by providing increased visibility on search engine results pages, reaching a targeted audience through keyword selection and demographics, being cost-effective with a pay-per-click model, and offering measurable results through detailed analytics and reporting.
Google Ads offers various campaign types, including search campaigns (text-based ads on search results), display campaigns (visual ads on websites), video campaigns (ads on YouTube and the Display Network), shopping campaigns (product-based ads), and app campaigns (promote mobile apps across Google platforms).
To select the right keywords, we conduct research to identify relevant and highly searched terms. We consider the competition level and choose keywords that closely match what your target audience is searching for. We opt for long-tail keywords that are specific and have higher relevance to your business.
Yes. Key strategies include refining your keyword list to focus on high-performing keywords, crafting compelling ad copy and improving landing page experiences to increase user engagement and conversions, and analysing and adjusting your bids for optimal budget utilisation. Additionally, implementing ad extensions and conducting A/B testing can further enhance the effectiveness of your campaigns.
The success of your campaigns is measured using key metrics including click-through rate (CTR), conversion rate, cost per conversion (CPA), return on ad spend (ROAS), quality score, and impression share. These metrics provide insights into the performance and effectiveness of your campaigns.
Yes, we can help you with remarketing campaigns through Google Ads. By implementing remarketing strategies, we can target users who have already engaged with your website or app, keeping your brand at the forefront of their minds and increasing the chances of conversions.
We optimise your Google Ads budget by strategically managing your ad spend to maximise results. Through careful analysis and adjustments, we ensure that your budget is allocated efficiently, targeting the most relevant keywords and optimising bids to achieve optimal performance while minimising costs.
We provide monthly performance reports with comprehensive insights into the performance of your campaigns, allowing you to stay informed about the progress, optimisations, and results achieved. We're also available for ad-hoc calls and check-ins whenever you need them.
