Marketing insights, business advice, and company news
Cloudflare's new Agent Readiness Score grades how AI-friendly your site is. We took our own site from 33 to a perfect score in an hour. Find out how we did it here.
The Cloudflare Agent Readiness Score has six advanced Capabilities checks that nearly every site fails. We break down which two are worth shipping and why most businesses should skip the other four.
AEO has started to mean two different things in 2026: Answer Engine Optimisation (the established meaning) and Agent Experience Optimisation (the new one). Here is the difference.
What's the difference between a blog and an article? What is a listicle? Why do AI Overviews appear on some searches and not others? A plain-English guide for small business owners.
AEO does not have a single analytics dashboard. Here is how to actually track whether your business is appearing in ChatGPT, Perplexity and Google AI Overviews, with free and paid methods.
A practical AEO strategy in five phases, designed for small businesses without enterprise budgets. What to do first, what follows, and why each step matters.
AI Overviews now appear on 48% of tracked searches. Pew, Ahrefs and Seer all show sharp click-through drops. Here's what the 2025-2026 data actually says, and what small businesses should do.
AEO is not a separate strategy from SEO. It is built on the same foundations with a handful of specific additions. Here is what actually changes — and what does not.
A five-person team using AI workflows to produce what agencies three times their size produce. Here's exactly how Tyneside Marketing does it — and what it means for your business.
Generative engine optimisation (GEO) and answer engine optimisation (AEO) describe the same discipline. Here is what GEO means, why the terminology differs, and what it means for your business.
A practical five-step guide to getting your business cited in ChatGPT, Perplexity, and Google AI Overviews — with honest timelines and what actually works.
Answer engine optimisation (AEO) is how your business shows up in ChatGPT, Perplexity and Google AI Overviews — not just the ten blue links. What it is, how it works, and why it matters.
The complete guide to SEO for solicitors in 2026. Covers AI Overviews, Answer Engine Optimisation, local SEO, E-E-A-T and practical strategies to help you dominate search results.
Google has just announced 80% more accurate suspensions and 70% faster appeals. If your Google Ads account is suspended, here's the complete step-by-step guide to reinstating it.
AI Max and AI Mode are reshaping Google Ads. Discover what's changed, how to adapt your campaigns, and the winning strategies for 2026.
Google's March 2026 spam update hit millions of sites. Find out what triggered it, who was affected most, and the exact steps to recover your rankings.
UK Google Ads costs vary wildly by industry and season. Get a realistic breakdown of 2026 pricing, what affects your spend, and how to optimize your budget.
A practical guide to choosing the right marketing agency in Newcastle upon Tyne. What to look for, what to avoid, and the questions you should ask.
Honest pricing guide for website design in Newcastle upon Tyne. What to expect, what affects cost, and how to avoid overpaying.
Core updates reshuffled the search results again. Learn what Google changed, why your rankings moved, and how to stay visible in the new landscape.
Meta's Andromeda update broke the old way of running Facebook and Instagram ads. Learn what changed, why your ads cost more or pull fewer leads, and the exact fixes that work with the new system.
Explore a comprehensive guide to the Meta Andromeda Protocol and discover its impact on digital advertising strategies.
Discover how AI Search Optimisation helps your business appear in Google AI Overviews and AI answers.
Not all search clicks are equal. Understand how clicks distribute across search intent types and use that data to refine your SEO and content strategy.
Learn the 3-Second Rule that reshapes Meta ad design. Create scroll-stopping visuals with instant emotional impact.
Learn how to perform an SEO audit with our technical SEO audit checklist. Create professional SEO audit reports.
The LTV:CAC ratio reveals whether your customers are profitable. Learn how to calculate it, why it matters, and how to unlock sustainable business growth.
Explore how top 10 Google SERP rankings impact visibility, traffic, and business growth.
Discover the reality behind popular SEO myths. Learn how to focus on quality content rather than outdated tactics.
Discover how AI-powered search is transforming the way businesses appear in search results.
Instagram posts are now showing up in Google search results. Learn what this means for your business.
Tyneside Marketing proudly sponsors North Shields AFC Junior Girls for a 3rd year.
A beginner-friendly guide to getting started with Meta (Facebook and Instagram) advertising.
Tyneside Marketing partners with Undiscovered Destinations, a specialist tour operator based in Tynemouth.
Leveraging AI marketing tools, small businesses can streamline marketing efforts and boost conversions.
A comprehensive month-by-month SEO strategy guide for local businesses looking to dominate their market.
Using a Hub and Spoke SEO Content Model is a great way to focus and accelerate your content creation strategy.
Learn the fundamentals of local SEO and how to get your Newcastle business found online.
