Facebook Ads should bring you customers.

Most just burn spend.

Proper creative testing, accurate tracking, and audiences built to buy, not scroll past.

5.0 on Google Reviews

Trusted by local businesses

Average client relationship: 1 year, 11 months and counting

Most businesses boost a post, watch the likes roll in, and wonder why nobody actually bought anything. That's not advertising, that's a donation to Meta.

The platform has changed. iOS14 broke tracking, Andromeda demands creative diversity, and the businesses still running one ad to a broad audience are watching performance fade every month. We build campaigns that work with the algorithm, not against it - proper funnel structure, server-side tracking, and a creative testing system that finds winners fast.

Why most Meta ads stop working

The platform changed. Most advertisers haven't caught up. Here's what we fix before spending another penny.

The Algorithm

One winning ad isn't enough any more

Meta's Andromeda update rewards creative diversity. Accounts running the same 2-3 ads see performance fade as the algorithm runs out of combinations to test.

Ad performance over time
Same creative Fresh creative
Week 1 Week 4 Week 8
CPM rises 40-60% when creative goes stale Meta internal data
The Blind Spot

You're flying blind without proper attribution

iOS14 broke default tracking. If you haven't set up Conversions API, verified your domain, and configured proper events, Meta is guessing where your leads came from.

Browser Pixel Blocked by iOS
Conversions API Server-side
Domain verified
CAPI configured
Event match quality > 6
Pixel installed
3 out of 4 fail basic attribution checks Typical audit result
Our Method

Test cheap, scale what wins

We run 4-6 creatives per ad set in controlled tests. The data tells us which to scale, which to kill, and when to refresh. No guesswork, no gut feelings.

6 Creatives tested
3 Show promise
1-2 Scaled to full budget
New creatives replace fatigued winners

Real ads. Real results.

These aren't mockups. Actual campaigns we've run, with the numbers to back them up.

Undiscovered Destinations ad creative - Secrets of West Africa's Spiritual World tour
44x Campaign return
11 Bookings generated
26 days To fill the trip
The work Tyneside Marketing has done with our Meta ads has helped us reach a new level of forward travel bookings.
Jim Louth Owner, Undiscovered Destinations
Undiscovered Destinations logo

The goal: Fill niche group tours using cold audiences on Meta.

Our approach: Over 15 creative variations for this trip alone, with four tour campaigns running simultaneously. At any point, 40 to 50 different ads targeting different markets, with interest-based audiences and lookalikes built from past bookers.

The result: 11 bookings in 26 days from a single trip campaign.

Virtus ad creative - Wallball clearance sale with bold creative
4.8x Campaign return
+41% Purchase efficiency
Sold Stock cleared
They nailed the tone of voice from day one. The creative gets people talking and the numbers speak for themselves.
Tom Kinsey Co-Founder, VIRTUS Fitness
VIRTUS Fitness logo

The goal: Shift clearance stock fast through a short, high-impact campaign on Meta.

Our approach: Bold, tongue-in-cheek creative designed to stop the scroll and get shared. Retargeting layered on top of broad interest audiences to maximise reach and conversions.

The result: Clearance stock sold through in record time, with a 4.8x return and a major lift in purchase efficiency.

LeatherXpert ad creative - before and after leather sofa restoration
5.4x Campaign return
+38% Lead efficiency
5.4x Consistent return
They've helped increase our leads while improving lead quality.
Julie Muirhead Owner, LeatherXpert
LeatherXpert logo

The goal: Drive consistent, profitable leads for a leather repair service through Meta.

Our approach: Before-and-after creative that sells the transformation in a single glance. Google reviews baked into the ad for instant trust. Broad targeting with conversion optimisation.

The result: Leads up, lead quality improved, and Meta now delivers a consistent 5.4x return.

Boosting posts is not a strategy

Whether you've been doing it yourself or paying someone who treats your account like an afterthought, here's what changes.

DIY / Boosting Posts
One ad running until it stops working
Multiple creatives tested and rotated constantly
Targeting everyone and reaching no one
Ads shown to people who look like your best customers
No idea which ads actually drove a sale
Every lead and sale tracked back to the ad that caused it
Likes, reach, and "engagement"
Qualified leads, tracked sales, and real revenue
Boosting posts and hoping for the best
Proper campaigns built to move people from interest to sale
More budget pushed without evidence
Campaign decisions tied to real results

Campaigns live in weeks,
not months

We move fast, but we don't skip steps. Here's how your first month looks.

Week 1-2

Audit & strategy

Deep-dive into your account, audiences, and past creative. Set up Conversions API, verify tracking, and map out your funnel.

Week 2-3

Build & launch

4-6 creatives per ad set, structured testing campaigns, and audiences based on your actual customer data. Ads go live.

Ongoing

Test, scale, refresh

Kill underperformers, scale winners to higher budgets, and rotate in fresh creative before fatigue sets in. Every week.

Ready for Meta ads that convert?

Send us your website and we'll look for the clearest campaign opportunities.

Get a free review

Recent wins.

Actual projects, actual numbers. Each card opens the full case study.