Most businesses aren't even on the page.
ChatGPT, Perplexity and Google AI Overviews are the new front page. We get your business named in the answers. Included in every SEO retainer.
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Average client relationship: 1 year, 11 months and counting
AEO isn't a separate service you bolt on when your SEO is 'done'. It's how we build content from the start — structured so AI systems can understand, trust, and cite you. We include AEO in SEO because optimising for only half the search landscape isn't an option anymore.
Answer engine optimisation (AEO) is the process of structuring your content and online presence so that AI systems — ChatGPT, Perplexity, Google Gemini, and others — can understand your business and include you in their answers.
Traditional SEO optimises for Google's ranking algorithm: keywords, backlinks, page speed. AEO optimises for AI models: making sure the systems that increasingly answer your customers' questions know who you are, what you do, and why you're trustworthy enough to cite.
In practice, this means structured data markup, clear entity signals, content that directly answers questions your customers ask, and a presence across the web that AI systems can verify and cross-reference.
You may also see this called generative engine optimisation (GEO) or AI SEO services. They describe the same discipline. The goal is the same: be the answer, not just a link.
AI citation comes from getting four things right, consistently.
The technical foundation that lets AI systems parse, trust, and cite your content — not just rank it.
Not content for the sake of it. Pages and posts structured the way AI systems prefer to consume, understand, and repeat back to users.
AI cites sources it trusts. We build the off-site signals that make your business a citable, verifiable authority in your field.
You can't manage what you can't measure. We track where your business appears across AI platforms — not just Google.
Most treat it as an upsell. We treat it as standard.
AI search visibility doesn't happen overnight. Here's an honest picture of what to expect.
We audit your current AI search visibility, identify what's missing, and build the technical foundation — schema, entity signals, and structured content.
Rebuild or optimise key pages for AI citation. Build the Q&A content that AI systems pull from when answering your customers' questions.
Compound the gains. Build authority signals that make AI systems increasingly confident citing you — and expand into new topic clusters.
Send us your site and we'll review where AI search can work harder for you.
Actual projects, actual numbers. Each card opens the full case study.
SEO optimises your site for Google's ranking algorithm — keywords, backlinks, page speed. AEO optimises for AI answer engines — ChatGPT, Perplexity, Google Gemini. They use different signals. A well-optimised SEO page won't automatically get cited by AI. You need both, built together from the start. That's how we do it.
Yes — if any of your customers use ChatGPT, Perplexity, or Google's AI Overviews to research businesses like yours, you need AEO. AI systems don't use the same signals as Google's search crawler. You can rank on page one of Google and still be invisible in AI search. Both channels matter, and the overlap is growing every month.
Yes. AEO — structured data implementation, entity signals, AI-first content architecture, and monthly citation tracking — is built into our SEO work from day one. If another agency treats AEO as a later add-on, they're telling you it wasn't in their standard thinking to begin with.
Technical foundations — schema, entity signals — are typically in place within 4–8 weeks. First AI citations (appearing in ChatGPT or Perplexity responses) usually begin in months 2–4 as content is indexed and AI systems update their training data. Like SEO, it compounds: the longer the foundation is in place, the more citations build over time.
We use DataForSEO's LLM Mentions tool to track citations across AI platforms automatically — this appears in your monthly report alongside traditional keyword rankings. We also test manually: running queries like "best AEO agencies in Newcastle" across ChatGPT, Perplexity, and Google Gemini, and documenting where you appear and where you don't.
GEO (generative engine optimisation) and AEO (answer engine optimisation) describe the same discipline — optimising your content so it gets included in AI-generated answers. Different agencies and publications use different terms. The underlying strategy is identical: structured content, entity clarity, and authority signals that AI systems trust.
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